For founders who are building a business — and quietly rebuilding themselves.

I built my business from fear.
Now I build it from the soul.

I'm Kim Vu — Vietnamese-Canadian founder, former corporate lawyer, CEO of KimEcopak. I moved to Canada with nothing. Lost $200K in my first business. Then I rebuilt — with AI, systems, and the inner work no one talks about. Now I help founders do the same.

$200K

Lost. Rebuilt.

20+ hrs

Recovered / week via AI OS

Canada

Wide founder network
TAKE THE FOUNDER CLARITY ASSESSMENT FREE STARTER PACK →

Trusted by F&B founders and entrepreneurs across Canada · RBC · TrafficTech · SPExpress

CEO 2nd Brain AI OSSystems that run without you
$200K Lost → RebuiltFrom fear to purpose
Zero To PurposePodcast — Every Tuesday

Trusted by founders and partners across Canada

KimEcopak

RBC Financial

TrafficTech Logistics

SPExpress

NaviLiving

Navi Wellness

THE REAL STORY

I DIDN'T START WITH A PLAN.

I started with fear. And it turned out to be my greatest teacher.

Before KimEcopak, I was a corporate lawyer in Vietnam. From the outside, my life looked successful — the title, the income, the right restaurants. But most nights, I couldn't sleep.

Then I moved to Canada. My law degree wasn't recognized. My network disappeared. My identity was gone. I cried almost every night — not because I was weak, but because I didn't know who I was anymore without the title.

I opened a restaurant. Worked 14-hour days. Lost nearly $200,000. But that loss gave me something no book could teach: compassion — for the founders I would eventually serve, and for the scared younger version of myself I was finally meeting face to face.

If only I had known then what I know now, I could have saved so much time, money, and stress...

2020 ·

KIM BUILD

Former lawyer → immigrant → restaurant owner

Lost $200K. Closed the doors. Kept going.

KimEcopak born from that pain — packaging + F&B growth

2023 ·

KIM AUTOMATE

Built CEO 2nd Brain AI OS — recovered 20+ hrs/week

AI agents for sales, ops, content, and customer service

Partnerships: RBC, TrafficTech, SPExpress

2025 ·

KIM GROW

CEO Mastery Mastermind — mentoring founders monthly

Zero To Purpose Podcast — real stories, no fluff

Lead From The Soul series — inner work meets business

I didn't build from confidence. I built from necessity. The $200K loss didn't break me — it showed me exactly what to build next.

ZERO TO PURPOSE PODCAST

Watch Kim build systems in real time.

Every Tuesday — one system, one real founder lesson, one piece of the inner work that no one else talks about. No fluff. No filter. Just the real journey from zero to purpose.

SUBSCRIBE ON YOUTUBE

WHAT I HELP WITH

THREE WAYS KIM HELPS YOU BUILD.

My work sits at the intersection of founder growth, business systems, and practical execution. Depending on where you are in your journey, there are different ways to work with me.

01

KIM BUILD

For F&B founders and brand builders

You don't need a 10-person team to build a strong brand. You need the right systems, the right packaging, and a clear operational foundation. Kim works directly with F&B founders to build brand clarity, packaging strategy, and the structure that makes growth sustainable — without destroying the human behind the dream.

SEE KIMECOPAK

02

KIM AUTOMATE

For founders who are still the bottleneck

If everything still runs through you — every decision, every approval, every answer — you don't have a business. You have a job. Kim builds AI agents, SOPs, and a CEO operating system that give your team clarity so they can grow without depending on your mood, your memory, or your availability.

EXPLORE AI TOOLS

03

KIM GROW

For leaders who want to scale without losing themselves

The hardest part of building is staying grounded while everything grows. Kim mentors founders on the identity work, inner leadership, and clarity systems needed to scale without burning out — or becoming someone they no longer recognize.

WORK WITH KIM

REAL RESULTS FROM REAL FOUNDERS

Built from lived experience, not theory.

"Kim helped me go from chaos to a clear system in 30 days. My packaging costs dropped and my team finally knew what to do without asking me every hour."

MB

Michelle B.

F&B Brand Owner

"I built my first AI agent with Kim's framework and it now handles 80% of my lead follow-up. I got back 10 hours a week."

JT

James T.

Restaurant Group Owner

"Before working with Kim I had no systems. Now I have an operating manual for my brand and a team that runs without me."

SL

Sara L.

Startup Founder

Trusted by founders and partners across Canada

WHERE DO YOU START?

Which one is you right now?

Three paths. One clear next step for each. Pick what fits where you are.

PATH 01

YOU HAVE A DREAM BUT NO ROADMAP

You want to start something real — but you don't know where to begin. Kim sits with you, packages your experience and skills into a clear offer, and builds a 90-day launch plan with you. Not theory. An actual roadmap.

  • Idea-to-offer packaging session
  • 90-day launch roadmap
  • Kim builds it alongside you
  • Done-For-You option available
BOOK A DISCOVERY CALL →
MOST COMMON
PATH 02

YOU'RE THE BOTTLENECK

Your business is running — but every decision, every approval, every customer issue still comes back to you. Your team can't grow because the system was never built for them. Kim automates the repetitive, builds AI agents that think like you, and creates a company that runs without depending on your nervous system.

  • CEO 2nd Brain AI operating system
  • AI agents for sales, ops & content
  • Clear SOPs your team can actually follow
  • You stop being the answer to everything
EXPLORE KIM AUTOMATE →
PATH 03

START FOR FREE

Not ready to invest yet? Start with Kim's free resources — built from real founder pain, not theory. These are the tools that helped Kim rebuild after losing $200K.

KIM BUILD
Free eBook — How to Build a Business from Scratch
KIM AUTOMATE
Free Prompts — CEO 2nd Brain Starter Pack
KIM GROW
Weekly YouTube — Zero To Purpose Podcast
GET FREE RESOURCES →

KIM SPEAK

Invite Kim to speak?

Kim speaks on AI for founders, building from nothing, scaling without losing yourself, and the inner leadership work that business school never taught. She brings real stories — including a $200K loss, an immigrant rebuild, and a company built from soul outward — and zero fluff. Available for podcasts, interviews, panels, and keynotes.

Real leadership is building something that runs without you.

Every month Kim works with a small number of founders to build the systems, AI workflows, and leadership clarity that change how their business runs — and how they feel running it. If that's you, start with a free call.

TAKE THE FOUNDER CLARITY ASSESSMENT → GET THE FREE STARTER PACK →

Kim gives real value on every call — not a pitch. Spots are limited each month.